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NEW: The ACE Genesis

A revolution in the
Swiss watch industry

Find your style, Get inspired

A revolution in the Swiss watch industry

Refined, precise and defined by pure boldness: the ACE Genesis collection is the embodiment of affordable luxury. It delivers premium Swiss made engineering, big attitude and cutting edge design at an unmatchable price. The ACE Genesis eclipses the competition, it proudly revolutionizes the scene; a timepiece that screams luxury in every area but the price tag.

A revolution in the Swiss watch industry


Get ready for Dakar time! For the 11th time, we team up with the Coronel brothers to take on the toughest rally on the planet. The Dakar rally is a competition of extremes. Brutal conditions, aggressive terrain and blistering heat...only the strongest survive. We have built once again two stunning limited editions that match this adventurous attitude: a popular Volante model and a rugged Grandeur Tech. Choose your favorite Dakar model and fasten your seatbelt!


It's not a watch, it's a statement

Dutch by design, big in attitude and peerless in class, we’re the new school for time. Unashamed to be different and taking strength from size, we’ve carved a new timeline in the watch market since our arrival in 2005.

We make no apologies for resisting the norm and neither do those who choose to stand tall and wear our time. There’s an art to being bold with style, it takes confidence and character to stand alone…it’s not a watch, it’s a statement.

Time doesn’t rest and neither do we; our innovative design is in perpetual motion, keeping us one step ahead of the pack.

We are TW Steel.

It's not a watch, it's a statement