Jordy Cobelens
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Chief Executive Officer
Jordy Cobelens knows watches. As CEO of TW Steel, not only is the 29-year-old engaged in the development of a breakout lifestyle brand, he also learned his trade from the ground up with over a decade's worth of experience in the watch business dating back to his mid-teens.
Born and raised in Amsterdam, it was Jordy's father, Ton Cobelens, who first forged his son's interest in watches as a Raymond Weil distributor in The Netherlands before going on to run a successful advertising agency. With Ton then starting his own watch brand, Jordy soon found himself honing his entrepreneurial skills at school, selling watches to the fathers and relatives of his friends.
It was during this period Jordy learned the trade, dealing with jewelers and distributors, gaining first-hand experience of the watch business on every platform. The company enjoyed strong sales in Holland, Germany and Spain.
Running parallel to his on-going commitments in the watch industry Jordy founded his own record company – JC Records. An accomplished DJ, Cobelens turned his passion for music into a business while continuing to play at several major festivals in Holland throughout this time.
The concept of TW Steel was enough to lure Jordy back into the watch business on a full-time basis and once again work with his father in 2005. Believing in the potential of the brand, Jordy seized the opportunity to head up TW Steel and front its development as it quickly became a leader in the field of oversized watches.
Armed with an expanding global distribution network, TW Steel continues to go from strength to strength with Jordy Cobelens' unrivalled passion for the brand driving its continued success.
In October 2011 Jordy Cobelens was named as Ernst & Young’s 'Emerging Entrepreneur of the Year 2011' in The Netherlands. Entrepreneurs within this category are selected for their distinctive vision, passion and strong conviction – all of which Cobelens has demonstrated growing TW Steel into a truly global lifestyle brand.