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TW Steel Goes Big Time on Twitter Global Lifestyle Brand Hits 100,000 Followers

AMSTERDAM, THE NETHERLANDS (August 12, 2013) - TW Steel is proud to celebrate reaching over the milestone number of 100,000 followers on Twitter, making it the number one watch brand on the social media platform.
Through a dedicated strategy centered around attracting people to @TWSteel and the use of the brand's #BigTime hash-tag handle, 'The Watch in Steel' has seen a rapid rise in followers as it continues to share its brand activities and showcase its range of oversized watch models on Twitter.
Having embraced the social media platform, and in support of its other outlets on the likes of Facebook, Instagram and YouTube, TW Steel's Twitter following has continued to grow courtesy of regular content updates.
Bolstered by additional dynamic brand marketing campaigns such as its involvement as 'Official Timing Partner' of the Sahara Force India Formula One Team (@ClubForce – 138,719 Followers) and as 'Official Sponsor' of the Yamaha Factory Racing Team in MotoGP (@YamahaMotoGP – 140,980 Followers), TW Steel's Twitter content reflects the fast-paced nature of its global platform and encourages followers to share their support.
With a bold roster of brand ambassadors, all equally pro-active on Twitter, including Kelly Rowland (@KellyRowland – 5,260,594 Followers), Kivanç Tatlituğ (@KivancTatlitug – 1,025,287 Followers) and David Coulthard (@TheRealDCF1 – 342,290 Followers), TW Steel's opportunities for cross-promotional activities to reach new consumers are widespread thanks to the broad appeal and reach of everyone's respective communities.
"I'm delighted that we're the No.1 watch brand on Twitter," stated TW Steel CEO and co-owner, Jordy Cobelens. "We've chosen to invest in Social Media as a key outlet in consumer engagement and our hard work in building creative and appealing content is paying off, all evidenced by the fact we've now reached 100,000 followers on Twitter.
"We're getting our brand message out there and having fun with it along the way. Twitter is just one of the platforms we're active on and while we continue to grow there, the same applies across the likes of Facebook and Instagram also, where we continue to connect and have dialogue with fans of TW Steel."