CEO Tech Black

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TW Steel Showcases CEO Tech Black Editions

AMSTERDAM, THE NETHERLANDS (18 September, 2012)
If confirmation were required that TW Steel's CEO Tech collection represents truly the most luxurious offerings from the brand 'Big In Oversized Watches', then the all new CEO Tech Black delivers the final word.
The very essence of style, the new execution - available in 44mm (CE4008) and 48mm (CE4009) case dimensions, immediately captivates with a sleek matt sandblasted A-grade PVD black coated case housing a Chronograph Miyota 0S25 movement.
The new models sport a black dial featuring raised metal numbers in a dark titanium coloring. The stylish look is further enhanced with the square hour indexes and minute markers popping out thanks to their bold red coloring.
The screws on the timepiece use a PVD dark titanium coating, with the pushbuttons using the same but with a shine finish for a more refined appearance. The overall tone of the watch is finalized with the use of a black leather strap with extra thick red stitches.
"In terms of sheer masculine appeal then I believe we've really delivered with the new CEO Tech Black editions," stated TW Steel's Chief Design Officer, Ton Cobelens. "Everything about these pieces screams detail, from the dark titanium coated screws on the bezel through to the bright red minute markers and square hour indexes.
"This is truly a multi-purpose but deluxe timepiece, designed to look great in both casual and formal settings. It is undoubtedly worthy of being part of the CEO Tech collection offering truly affordable luxury."
Additional features on the CEO Tech Black editions include dark titanium colored rings with white markers on the chronograph function, with white numbers on the inside. The black tachymeter ring also hosts white numbering while the dark titanium colored hands feature red accenting. Finally the new models both incorporate a sapphire crystal and are 10 ATM water resistant.
A family-owned company, headed by 29-year-old Chief Executive Officer and co-owner, Jordy Cobelens, TW Steel enjoys a reputation as an innovative and bold lifestyle brand available in over 85 countries worldwide.


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