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Hong Kong Launch Celebrations

Kelly Rowland and local VIPs Celebrate “BIG TIME” in Hong Kong
AMSTERDAM, THE NETHERLANDS (7 December, 2012)
TW STEEL threw its “Big Time” launch event (6 December), to celebrate the opening of its first standalone boutique here in Hong Kong. To honour the official opening, CEO and co-founder of TW STEEL, Jordy Cobelens, and four-time Grammy Award winner and global brand ambassador Kelly Rowland, came to party in Hong Kong and pave the way for the celebrations, paying homage to the brand’s expanding international platform and growing local presence.
A glamorous crowd of VIP names came out to celebrate “Big Time” at the red-hot Armani Aqua party in Central, including fashion icons Jocelyn L and Anthony Sandstrom. Guests were treated to a red carpet entrance, before being shown a true taste of what “The Watch in Steel” brand is all about; distinctive, and stylish, affordable luxury lifestyle. Guests partied the night away with Cobelens and Rowland, to the beats of Steel Entertainment Group’s Mitchell Niemeyer, in true TW STEEL style.


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