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TW Steel Launches Kelly Rowland CEO Tech Editions

Brand Ambassador Makes Bold Style Statement
AMSTERDAM, THE NETHERLANDS (31 JULY, 2012)
– Following her appointment in December as a worldwide ambassador for TW Steel, global star Kelly Rowland has now joined forces with ‘The Watch in Steel’ to release her very own CEO Tech Special Edition timepieces.

Rowland, who continues to promote her third studio album, Here I Am, having first found international fame as a member of Destiny’s Child, now joins fellow TW Steel ambassadors such as motorsport legends David Coulthard, Dario Franchitti, Emerson Fittipaldi, Mick Doohan and Turkish actor Kivanç Tatlituğ, in having her very own special edition models.

Both of the TW Steel Kelly Rowland CEO Tech executions, CE4006 and CE4007, simply radiate flare and showcase Kelly’s love of distinct styling and her passion for her favorite colors, pink and blue.

CE4006 (44mm) is visually striking with a bold pink Mother of Pearl dial and a bezel incorporating 56 zirconia baguettes, also in pink. Featuring a Miyota 0S25 chronograph movement inside, the outside boasts a sandblasted, AA-grade PVD rose gold plated case. The feminine look of the watch is completed with a pink Italian leather croco print strap.
CE4007 (44mm) features an equally appealing and contemporary sunray blue dial and a bezel incorporating 56 zirconia baguettes, this time in blue. Sharing the same case and movement as the CE4006, the CE4007’s look is rounded out with a stylish blue Italian leather croco print strap.
Kelly’s signature adorns the case back on each model while both timepieces feature a sapphire crystal and are 10 ATM water resistant.
“What can I say, I absolutely love how these watches look,” enthused Rowland. “I really wanted them to be exciting and stylish while at the same time making sure TW Steel’s ethos of making a statement was evident too. I think they deliver that and more! They’re big, they’re bold and the pink and blue looks compliment each other while being uniquely appealing. I loved being involved in the design process and look forward to promoting my TW Steel special editions.”
“Kelly’s personality was such a driving force with this project,” said TW Steel’s Chief Design Officer, Ton Cobelens. “She obviously has exceptional taste and a strong sense of fashion. We wanted her TW Steel CEO Tech editions to be vibrant and reflect not only our brand DNA but also Kelly’s passion for style. I’m naturally very pleased with the end result and I think they’re an exciting and colourful addition to our CEO Tech range. By offering affordable luxury I have no doubt these models will appeal to both Kelly’s many fans around the world and discerning watch buyers alike!”
‘Big in Oversized Watches’ since 2005, TW Steel is a family-owned company, led by co-founder and CEO, Jordy Cobelens (29) – who was named Ernst & Young’s ‘2011 Emerging Entrepreneur of the Year’ in the brand’s native Holland. Now an international lifestyle brand available in 100 countries worldwide, TW Steel is also the ‘Official Timing Partner’ to Lotus F1 Team in Formula One.

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