LF1 Team Editions

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TW Steel 2012 Lotus F1 Team Editions Presented

AMSTERDAM, THE NETHERLANDS (08 JUNE, 2012)
Lotus F1 Team drivers Kimi Räikkönen and Romain Grosjean were on hand in Montréal today at Circuit Gilles Villeneuve, home of the Canadian Grand Prix, to showcase the new 2012 TW Steel Lotus F1 Team Editions.
The drivers, together with Team Principal Eric Boullier, took time out from their preparations for Sunday’s race to meet with TW Steel’s Head of Global Marketing, Joost Rombout, and be pictured with the latest offerings from the team’s ‘Official Timing Partner’.
With the relationship between Lotus F1 Team and TW Steel now in its third year, the partnership continues to deliver global brand awareness for ‘The Watch in Steel’. The Enstone-based team is enjoying a superb 2012 season, currently sitting tied for third in the Constructors’ Championship courtesy of recent podium finishes for both Räikkönen and Grosjean.
As with last year’s team watches, the TW677R (45mm) and TW678R (48mm) Pilot editions really stand out with bold black dials and white numbering making them visually more distinctive and appealing.
Both models are also presented exclusively with a chronograph movement. The watches feature a sleek matt sandblasted PVD black-coated case while the second hand and chronograph details are resplendent in a gold accent. The Lotus F1 Team logo is incorporated onto the presenting watch box.
“We are enjoying a fantastic season sharing Lotus F1 Team’s successes and we’re hopeful that, in such an exciting year of Formula One, we’ll see Kimi (Räikkönen) and Romain (Grosjean) taste victory at some point,” commented Joost Rombout, TW Steel’s Head of Global Marketing.
“The Lotus F1 Team timepieces really speak for themselves, boldly mirroring the famous black and gold team colours. They’ve been extremely popular with fans and watch buyers looking for something distinctive yet affordable.”
A family-owned company, headed by 29-year-old Chief Executive Officer and co-owner, Jordy Cobelens, TW Steel enjoys a reputation as an innovative and bold lifestyle brand available in over 85 countries worldwide.


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