MD Limited Edition

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TW Steel Debuts Mick Doohan Limited Edition Piece

AMSTERDAM, THE NETHERLANDS (21 November, 2012)

TW Steel is pleased to introduce the brand new CEO Tech Multi Function Automatic Mick Doohan Limited Edition model as a further celebration of the accomplishments of the Australian motorcycle legend - who captured five consecutive 500cc (now MotoGP) World Championships from 1994 to 1998.
This stunning timepiece (CE4010) is limited to just 500 worldwide and follows the success of the Mick Doohan Special Edition TECH model, launched in Spring 2011, that heralded the start of the Brisbane-born racer's relationship with 'The Watch in Steel'.
Featuring a Miyota 9100 Multi Function Automatic movement - allowing for the day, month, 24-hour time and date to be indicated on the dial, the latest offering is presented in a 48mm execution only. Packaged in a sleek sandblasted matt PVD dark titanium coated case, this edition features a scratchproof sapphire crystal. With a masculine hammered bezel, the look is enhanced further with the bezel screws matching those used on the Mick Doohan TECH editions, stylishly echoing motorcycle shock absorbers.
"I've had an amazing time working with TW Steel since last year and the new watch is something quite special," reflected Mick Doohan. "Crucially it's very different from the TECH edition and obviously it's limited therefore I hope that really increases its appeal. I love the way all the various elements have been fused together to make it relevant to me and my accomplishments. It boasts that bold, strong look that TW Steel is renowned for but I think it stands unique to anything else out there also. I love it and I hope both watch and race fans share my enthusiasm for it!"
"I have no doubt Mick's limited edition will be successful, not least as his TECH Special Edition continues to sell out worldwide," said Ton Cobelens, TW Steel's Chief Design Officer. "Again, we've kept the design elements very masculine and we're celebrating Mick's number one status and his five World Championships, highlighted on the dial with the standout 1 and 5 numbers. The accent colors are also those most closely associated with his career riding to victory so many times on the Repsol Honda. This is a truly exceptional lifestyle piece and one I know Mick's very proud of."
The limited edition piece features a dial that is dark titanium colored with raised steel markers with white illuminated accents, while the hands are equally appealing in steel with red. The steel power reserve indicator features black numbering and the steel look is mirrored on the raised thin circles around the three eyes. All three 'eyes' offer highlights with the text inside the '9' eye printed in orange while looking equally bold printed in red inside the '3'. The numbers inside the '6' eye are featured in crisp white to stand out further.
On the dial number 1 is red, number 5 is orange and number 9 in white - the colors famously associated with Mick Doohan as he powered the Repsol Honda to glory numerous times. The masculine appeal of the watch is complimented with the use of a silicon rubber strap matching the titanium coloring of the case. The watch is 10 ATM Water Resistant.
A family-owned company, headed by 30-year-old Chief Executive Officer and co-owner, Jordy Cobelens, TW Steel enjoys a reputation as an innovative and bold lifestyle brand available in over 100 countries worldwide.


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