Pilot Editions

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TW Steel Unveils Modern Twist on Pilot Editions

Amsterdam, The Netherlands (march 8, 2013) – Following the popularity of both the Lotus F1 Team Pilot models and the Limited Edition Swiss Made Pilot executions, TW Steel has produced a stunning collection of 24 brand new Pilot timepieces to satisfy the demand for one of its most appealing designs.
Offering a wide variety of fashionable looks, the new Pilot model from ‘The Watch in Steel’ offers a simple yet bold elegance in a timepiece reflective of both classical and contemporary styling.
The new collection presents both 45mm and 48mm case sizes in brushed steel or with a refined brushed PVD rose gold plated finish or alternatively with a sandblasted PVD titanium coated case with protective layer.
All bezels feature a shine finish for a more luxurious look, again either in steel, PVD rose gold or a PVD titanium coat, while the clasps on the leather straps match the respective cases and bezel styles for the complete effect – with each strap also featuring color appropriate stitching.
All the three-hand executions feature the use of a Miyota 2415 movement while the Chronograph editions utilize the Miyota 0S20 movement with bold dials, including sunray blue, matt black and matt titanium, and crisp numbering. The watch is clearly legible, especially in the dark, due to the luminous hands and numbers, adding further appeal.
“Having seen the success and the demand for the previous Pilot models, we knew an appetite existed with consumers for these watches so we sought to introduce a wider and more dynamic collection,” commented TW Steel Chief Design Officer, Ton Cobelens.
“My focus was to maintain their simple elegance but ensure they had a modern twist. Keeping with TW Steel’s ethos of offering affordable luxury, I ensured that the finish on the new Pilot models was second to none, hence our use of brushed steel, PVD rose gold plating and the PVD titanium coating. All the elements fuse together well to produce a highly appealing timepiece.”
A family-owned company headed by Chief Executive Officer and co-owner, Jordy Cobelens, TW Steel enjoys a reputation as an innovative and bold lifestyle brand that’s ‘Big in Oversized Watches’, and is now available in over 100 countries worldwide.

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