Pilot Your Life

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TW Steel Presents ‘Pilot Your Life’ Promotion

Amsterdam, The Netherlands (May 01, 2013) – TW Steel is proud to be bringing to the market it’s latest consumer promotion ‘Pilot Your Life’ as a celebration of not only its brand new 24-strong Pilot collection, but also to inspire consumers to live ‘Big Time’ and win an amazing opportunity to fulfill a lifelong ambition.
The global brand ‘Big in Oversized Watches’ is offering TW Steel consumers the opportunity to share with them exactly how they would like to take control of their lives – whether it’s seeking a career-defining moment or a lifelong dream.
With entries, and ambitions, being received via a specially designed micro-site hosting the promotion, one global winner will then be voted for from the top-16 entries chosen by TW Steel. The entry with the most votes will then have their ambition fulfilled by the brand up to 50.000 Euro.
Second prize in the ‘Pilot Your Life’ promotion will see the remaining 15 lucky runners-up receiving an all-expenses paid VIP ‘Meet & Greet’ with a TW Steel ambassador in a special event. A third-place runners-up prize will see 50 TW Steel watches gifted.
Consumers purchasing a TW Steel will receive a card with a unique code on it to allow them to log into the ‘Pilot Your Life’ micro-site. Once there the consumer will be asked to share their ambition and how they’d like to pilot their life and take control with the help of TW Steel. It’s as simple as that. Entries will be received until 30th November 2013.
In support of the launch of ‘Pilot Your Life’ TW Steel has enlisted the help of its world-class roster of brand ambassadors to share their experiences and showcase how they took control of their lives to launch themselves into the ‘Big Time’.
A short brand movie sees Kelly Rowland, David Coulthard, Mick Doohan, Dario Franchitti, Kivanc Tatlitug, Mitchell Niemeyer and CEO Jordy Cobelens all get in on the action encouraging consumers to buy their own TW Steel timepiece and enter the ‘Pilot Your Life’ competition.
To visit the ‘Pilot Your Life’ site click here: www.twsteel.com/pilotyourlife
To view the ‘Pilot Your Life’ ambassador movie click here: www.youtube.com
TW Steel enjoys a reputation as an innovative and bold lifestyle brand featuring a mantra of being ‘Big in Oversized Watches’, now available in over 100 countries worldwide.


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