SwissMade Collection

To view this site you need Flash player 10 (or greater). You can download the latest version at

TW Steel Showcases Premier Swiss Made Collection

TW Steel launches into the New Year with the introduction of its striking all-new Swiss Made Collection. This dynamic collection showcases the very best of ‘The Watch in Steel’, with six bold models representing the ‘Collection ExtraOrdinary’ family of Canteen, Tonneau and Goliath timepieces.
In addition, two special limited edition CEO Pilot models will also debut with the Swiss Made collection, adding further depth to an appealing line-up of timepieces from the brand ‘Big in Oversized Watches.’
“We really wanted to enter 2012 with a premier collection,” stated Ton Cobelens, TW Steel’s Chief Design Officer. “The Swiss Made collection is an exceptional line-up of our most popular models but ones all given the CEO treatment to accompany the use of Swiss movements.
“What’s fantastic is that there is nothing else like this available within this price range. Swiss Made brings with it a distinction that we have embraced. At the same time as offering luxurious styling and finishing on these models, we’re conscious to keep them affordable and appealing both to existing TW Steel consumers and to those looking to try something new in the oversized watch segment.”
Celebrating the very roots of the TW Steel brand, the Swiss Made CEO Canteen executions, CE1051 (45mm) and CE1052 (50mm), feature a Swiss ETA movement (3-hands) housed in a contemporary sandblasted PVD dark titanium plated case with a sapphire crystal. A shiny PVD dark titanium plated bezel, a dark dial and a stylish black Italian leather strap compliment the overall look.
The stand alone CEO Tonneau in the Swiss Made collection, the CE2006 (46mmx53mm), features PVD dark titanium plating on a larger sandblasted case with again a real sapphire crystal. Its distinctive look is enhanced with the push-button holder finished in sandblasted PVD dark titanium plating while the push-button itself features a shiny PVD light titanium plated finish. Using a chrono Swiss Ronda movement, measuring time accurately up to one tenth of a second, the movement also features an accumulated timing and interval timing function.
The CEO Goliath range was unveiled for the first time at BASELWORLD in 2011 and three models have been incorporated into the new Swiss Made collection – all using a Swiss Ronda movement.
CE3106 (37mm) features a Mother of Pearl dial with AA-grade PVD rose gold plating on the sandblasted case for an elegant finish complete with a sapphire crystal and white Italian leather strap.
The CE3017 (37mm) and CE3018 (42mm) CEO Goliath Swiss Made editions standout thanks to their bold coloring. Both sport a sandblasted AA-grade PVD rose gold plated case with sapphire crystal, shiny bezel and sunray blue dial. The theme continues with the use of a dark blue Italian leather strap – perfect for wearing with stylish jeans in both an informal and formal setting.
Finally, the Swiss Made collection is rounded out by the introduction of two limited edition CEO Pilot timepieces – both models numbered 001 to 500. CE6000 (45mm) and CE6001 (48mm) help celebrate the history of oversized models, when pilots required a timepiece with oversized dimensions and bold numbering.
Using a Swiss ETA three-hand movement, the CEO Pilot watches in the Swiss Made collection feature white numbering on a sunray blue dial. They have an AA-grade PVD rose gold plated case and a sapphire crystal. These models are distinctive for their luxurious but simplistic styling, accented by the use of a dark blue Italian leather strap.
All models in the new collection incorporate sapphire crystal for added refinement in the executions. Similarly, all watches in the Swiss Made collection come presented in the luxurious CEO presentation box.
A family-owned company, headed by 29-year-old Chief Executive Officer and co-owner, Jordy Cobelens – named Ernst & Young’s ‘Emerging Entrepreneur of the Year’ in 2011, TW Steel enjoys a reputation as an innovative and bold lifestyle brand – now available in over 80 countries worldwide.