CEO Diver 2013

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TW Steel Anchors CEO Diver Range with New Models

Amsterdam, The Netherlands (10 October, 2013) – TW Steel’s CEO Diver range will be anchored by the introduction of two new exciting models, the base executions in this sought-after and expanding collection from the brand ‘Big in Oversized Watches’.

Starting with CE5008 (44mm) and CE5009 (48mm), both executions use a Miyota 6S20 movement, a state-of-the-art Big Caliber movement offering a much more powerful chronograph than anything else on offer presently. Both cases are presented in sandblasted steel with a rotating diver bezel complete with polished steel numbers.

A stylish black dial is accompanied by steel and white colored luminous indexes, ensuring prominent and legible features on the face of the models. With sapphire crystal and a black silicon strap, with a sandblasted steel clasp, these models are also 10 ATM water resistant.

Later introductions to the CEO Diver range will include CE5010 (44mm) and CE5011 (48mm), further bolstering the appeal of this contemporary collection. Both will use the same Miyota 6S20 Big Caliber movement, housed this time in a steel case with AA-grade PVD rose gold plating. The rotating diver bezel will feature polished PVD rose god plated numbers.

Using a stylish sunray blue dial featuring rose gold colored and white luminous indexes, an accent of red adorns the top of the chrono second hand for a subtle design splash. With sapphire crystal and a blue silicon strap, with a steel PVD rose gold plated clasp, these models are similarly 10 ATM water resistant.

“I’m confident that CEO Diver will continue to go from strength to strength with the introduction of these pieces,” enthused TW Steel’s Chief Design Officer, Ton Cobelens. “They are true to TW Steel’s ethos of making a bold statement. The movement is exceptionally powerful but I think the same can be said for the finished design also. I love the detailing on all these pieces, in particular the polished finish on the numbers on the rotating bezel.”

A family-owned company founded in 2005 and led by Chief Executive Officer and co-owner, Jordy Cobelens, TW Steel enjoys a reputation as an innovative and bold lifestyle brand available in over 100 countries worldwide.

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