Cool Black Coloured

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TW Steel Adds a Splash of Colour to Cool Black

AMSTERDAM, THE NETHERLANDS (SEPTEMBER 20, 2011) TW Steel has taken the bold step of adding a twist to its popular Cool Black Canteen Style timepieces. Introducing a splash of colour to the range, the lifestyle brand ‘Big in Oversized Watches’, is delighted to unveil six new Cool Black models, sized 45mm and 50mm appropriately, featuring yellow, red and blue accents across the range with chronographs.
The new collection builds on the much sought-after Cool Black models that were first introduced two years ago. The bold colour accents featured on these latest editions again showcase TW Steel’s passion for contemporary styling while daring to be innovative with the striking use of yellow (TW900/TW901), red (TW902/TW903) and blue (TW904/TW905) on the successful Cool Black design platform.
“Cool Black was exceptionally popular when it was first introduced,” stated TW Steel Chief Design Officer, Ton Cobelens. “With the Cool Black Colour Editions we wanted to raise the bar further and offer the consumer something a bit more exciting but without sacrificing what had made the first editions so successful. The splash of colour injected into these designs is subtle enough to enhance the styling but also bold enough to catch the eye and enjoy a mass appeal.
“I’m delighted with the end result and more importantly with the development of the Canteen Style models. These editions are easily identifiable with their distinguished hook/crown cap on the casing. Again with the Cool Black Colour Editions we have used only the best black PVD casing for an optimum finish. These are truly stand-out watches for TW Steel!”
As with the previous Cool Black models, the new colour accented range features a black PVD case with accompanying black strap and clasps. These models are again distinct since the numbers on the black dial are anthracite (dark gray), now off-set with adventurous yellow, red or blue hands and corresponding colour on the tachymeter detailing and chrono eyes.
All watches, both the 45mm and 50mm editions, feature a Miyota 0S20 chronograph movement and all are 10 ATM water resistant.
A family-owned company, headed by 29-year-old Chief Executive Officer and co-owner, Jordy Cobelens, TW Steel enjoys a reputation as an innovative and bold lifestyle brand available in over 80 countries worldwide. The Dutch company is also the ‘Official Timing Partner’ to the Lotus Renault GP team competing in the Formula One World Championship.