Multi Function autm.

To view this site you need Flash player 10 (or greater). You can download the latest version at Adobe.com.

TW Steel Unveils CEO Diver Multi Function Automatic Collection

AMSTERDAM, THE NETHERLANDS (MARCH 08, 2012)
TW Steel’s luxurious CEO brand platform has been bolstered with the introduction of the exclusive new CEO Diver Multi Function Automatic editions. The first four models to be introduced into the collection feature the use of a special new state-of-the-art automatic movement from Miyota – the Cal. 9100 – featuring reserve energy for 42 hours.
TW Steel, known for being ‘Big in Oversized Watches’, is the first timepiece manufacturer to showcase this movement with the launch of the CEO Diver Multi Function Automatic models, CE5000 (44mm), CE5001 (48mm), CE5002 (44mm) and CE5003 (48mm), with features including day, month, 24H-time and date indicators, as well as a power reserve indicator.
The standout feature incorporated into all four models is undoubtedly the Miyota Cal. 9100 multi function automatic movement with incabloc. The quality and function of this particular movement is simply unrivalled within TW Steel’s timepiece sector and therefore set to prove extremely appealing to the consumer looking to make a bold statement with a TW Steel.
It features 26 jewels and a scratchproof sapphire crystal on the front and back. The winding component runs on ball bearings with 28.800 A/h movements per hour (4Hz) while the rotor used features the instantly recognizable TW Steel logo engraved on it. The power reserve display, distinctly situated under the 12/0 position, will increase when the wearer winds up the movement by hand – when it hits 40, the movement is fully wound up.
“I’m naturally very excited that Miyota have partnered with TW Steel to showcase this exceptional movement,” commented TW Steel Chief Design Officer, Ton Cobelens. “It’s truly a state-of-the-art piece and unheard of to be offered within our particular market price-point. I feel we’ve broken the mold with the introduction of the CEO Diver Multi Function Automatic editions, not only in the movement but also the design features, which include a completely new construction method to enhance the numbers on the bezel. There’s no doubt these models belong in the CEO family!”
CE5000 and CE5001 feature a sandblasted PVD dark titanium plated case with a bold, black dial, while CE5002 and CE5003 sport a white dial instead. All four models have a sandblasted PVD dark titanium plated bezel with the raised numbers on the diver bezel featuring dark titanium plating with a shine finish for a more distinguished look. At the same time the new design process makes the numbers look as if they were laid directly onto the bezel with a bolder appeal.
All models in the new CEO Diver Multi Function Automatic collection utilize light titanium colored hands and are 10 ATM water resistant with a sapphire crystal. The black dial models sport a black silicon strap while the white dial models use a white silicon strap. All models use a CEO TECH sandblasted PVD dark titanium plated clasp.
A family-owned company, headed by 29-year-old Chief Executive Officer and co-owner, Jordy Cobelens, TW Steel enjoys a reputation as an innovative and bold global lifestyle brand.


Navigation