New CEO Tech

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TW Steel Showcases New CEO Tech Editions

Amsterdam, The Netherlands (15 October, 2013) – TW Steel’s CEO Tech collection sees the introduction of two brand new base models, setting a tone that reflects luxuriousness and sophistication only fitting to ‘The Watch in Steel’ and its ‘Collection ExtraOrdinary’, the brand’s premier tier of oversized timepieces.
CE4013 (44mm) and CE4104 (48mm) incorporate a Miyota OS25 chronograph movement housed in a sandblasted steel case. The bezel sides enjoy a polished finish for a more elegant look while on the inside a sleek black dial is perfectly off-set with steel colored numbers and indexes.
Added luxury comes with the use of sapphire crystal and a highly appealing dark brown Italian leather croco print strap, complete with a sandblasted steel clasp. Both new editions are 10 ATM water resistant.
These executions will be followed shortly with the stunning stand-alone CEO Tech CE4015 (44mm). This piece simply radiates feminine appeal thanks to its brushed steel case and bezel featuring the use of 56 real Swarovski baguette zirconia’s.
This model also houses the Miyota OS25 chronograph movement while a beautiful ‘Mother of Pearl’ dial is eye-catching with steel colored numbers and indexes. The crisp white tachymeter ring is off-set perfectly by bold black numbering. The overall look is rounded out using a white Italian leather croco print strap and a brushed steel clasp. Also with a sapphire crystal, the piece is 10 ATM water resistant.
“CEO Tech has already proved to be a popular style thanks to some of the earlier introductions to the range,” stated Ton Cobelens, TW Steel’s Chief Design Officer. “I wanted a couple of pieces to serve as base models to the collection though and CE4013 and CE4014 fulfill this role perfectly through an almost timeless appeal. CE4015 showcases a little more flare and obviously feminine tastes but we know the appeal such pieces have, especially with the Swarovski zirconia’s and how they capture the eye.”
TW Steel is a private, family-owned company founded in Amsterdam in 2005 now retailing in over 100 countries and counting worldwide. TW Steel is the ‘Official Timing Partner’ of the Sahara Force India Formula One Team and an ‘Official Sponsor’ of the Yamaha Factory Racing Team in MotoGP.