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Design Inspiration


The original TW Steel timepieces came in under the radar to change the game in 2005. The bold designs were an immediate hit with watch lovers hooked on the larger than life attitude encased in premium materials, kick starting an incredible success story.

Ten years and over 300 successful designs later, creative inspiration still sparks across the range. Ideas hit Ton Cobelens anywhere from a walk in the park to the technical elements of a motorcycle engine that led to the unique casing design of the TECH range.

The secret of Ton’s ability to make a statement with every timepiece is hard to express in words. His talent for understanding how a design can work, without too much complication and use of the right materials is the Midas Touch.

Ton Cobelens designs evolve with the times, but make no mistake each new TW Steel timepiece has in its DNA the attitude and boldness that have defined the brand from day one.