TW STEEL ADDS A LAYER OF STYLE TO 2016 WITH NEW CEO ADESSO COLLECTION
New Timepieces For The Finer Side of Life
Amsterdam, The Netherlands (September 29, 2016) - TW Steel knows that being bold doesn't mean sacrificing the finer things in life. The 2016 CEO Adesso Collection celebrates the joy of life’s journey with a bold spring in the step.
Life is good. Those in the know appreciate that, stepping outside the rat race from time-to-time to enjoy the fruits of a bold and successful career. From great food to a truly special bottle of red wine, some men just get it. Outgoing, confident achievers get that life is not about the destination, but the journey, taking time to really drink in the good stuff and stay stylish with some sophisticated details.
BRITISH RACING ACE STRUAN MOORE SIGNS WITH TW STEEL
Moore will represent the bold watch brand as "Friend to the Brand"
Amsterdam, The Netherlands (July 8th, 2016) - Struan Moore, driver of the #59 McLaren 650S GT3 car in the Blancpain Endurance Championship has agreed a deal to represent bold watchmaker TW Steel and will be working with them as a "Friend to the Brand".
TW STEEL AND NUMBNUT MOTORCYCLES DELIVER THE SON OF TIME
Stunning Salt Flat Racer Breaks The Rules
Amsterdam, The Netherlands (April 15th, 2016) Amsterdam based custom bike builders Numbnut Motorcycles have collaborated with the new face of time, TW Steel on a special project, smashing together the worlds of horology and bike building to create The Son of Time. A one-off timepiece and a unique custom motorcycle, both testaments to the need to cut loose and be free.
TW STEEL RAISE THE BAR WITH STUNNING SON OF TIME CREATION
The Worlds of Horology and Custom Motorcycles Come Together
Amsterdam, The Netherlands (April 15th, 2016) - As the new face of timekeeping, Dutch watchmakers TW Steel are again pushing the boundaries of the horology world with their latest work. The pioneering timepiece designers have collaborated with Amsterdam based custom motorcycle builders Numbnut Motorcycles on a very special project. Working side by side, the two design leaders have created a stunning one-off timepiece and a unique custom motorcycle to tell a single story, The Son of Time.
BASELWORLD 2016 – ROAR WITH STYLE
Amsterdam, The Netherlands (March 25, 2016) – Bold, stylish and fresh. Our BASELWORLD presence proudly showcased our new collections and partnerships.
TW STEEL UNVEILS NEW MAVERICK COLLECTION
Brand New Maverick Collection Adds Attitude to The Sport Heritage World
Amsterdam, The Netherlands (March 16, 2016) - TW Steel shakes up father time in 2016, launching the adventurous Maverick Collection. Inspired by the ground-breaking Son of Time masterpiece, the Maverick Collection takes TW Steel’s bold attitude, blends in cool vintage styling and twists it all together to deliver a totally fresh take on time.
TW STEEL GREETS NEW MotoGP™ SEASON WITH YAMAHA FACTORY RACING GRANDEUR SPORT COLLECTION
Amsterdam, The Netherlands (March 16, 2016) – To immortalise Yamaha Factory Racing’s sensationally strong 2015 season and carry forward the champion spirit into 2016, TW Steel launches a new Yamaha Factory Racing collection at BASELWORLD 2016.
Last year TW Steel’s official racing partners, the Yamaha Factory Racing team, brought home the MotoGP™ Triple Crown as riders Jorge Lorenzo and Valentino Rossi dominated the field, taking first and second place in the overall standings after a total of eleven wins and 17 top-three finishes, of which ten were double podiums.
TW STEEL’S SON OF TIME TAKES SHAPE
Amsterdam, The Netherlands (March 15, 2016) – In December of 2015 fearless timepiece makers TW Steel came together with fellow Amsterdam based custom motorcycle builders Numbnut Motorcycles to bring a unique design project to life.
TW Steel Launches Son of Time
Amsterdam, The Netherlands (December 14, 2015) – Two separate Amsterdam based Dutch design pioneers who live and breathe new school design with old school values are coming together for a very special project. Fearless timepiece makers TW Steel, the new breed in watchmaking, are collaborating with Amsterdam based young guns of the custom bike world, Numbnut Motorcycles. The two will work side by side to create a single custom watch and a custom motorcycle, the design of both interwoven in one story, entitled The Son of Time.
TW Steel Launch Yamaha Factory Racing Triple Crown Limited Edition
Amsterdam, The Netherlands (November 28, 2015) – TW Steel is celebrating the incredible Triple Crown victory of racing partner Yamaha Factory Racing in the best possible way. The world’s most successful MotoGP™ team wrote another chapter in the history books at the pinnacle of racing in the 2015 MotoGP™ season, taking the Rider, Team and Manufacturer Title – The Triple Crown. A big victory deserves a big timepiece to mark the moment and no one does big time like TW Steel.
TW Steel Launches New Mick Doohan Special Edition
Amsterdam, The Netherlands (October 15, 2015) – MotoGP™ legend and long-time TW Steel Global Brand Ambassador Mick Doohan is celebrated once again with the introduction of a brand new Special Edition Grandeur Tech timepiece bearing the Australian’s signature.
TW Steel Reveals VR|46 Pilot Special Edition
Amsterdam, The Netherlands (September 11, 2015) – TW Steel’s relationship with VR|46, the globally renowned lifestyle brand created by MotoGP™ legend and Movistar Yamaha MotoGP™ rider Valentino Rossi, goes from strength-to-strength with the introduction of the latest executions from the timepiece maker ‘Big in Oversized Watches’ featuring the famed and distinctive VR|46 logo.
TW Steel Reveals Limited Edition Apex Canteen Style Model
Amsterdam, The Netherlands (May 29, 2015) – TW Steel's 10th anniversary is being celebrated with the introduction of a stunning Swiss Made Limited Edition 'Apex' Canteen Style timepiece. The brand 'Big in Oversized Watches' has created 200 'Apex' models to celebrate not only the company's success in growing worldwide over the past decade but also the success of its flagship Canteen Style design.
TW Steel Launches Next Generation Grandeur Tech Collection
Amsterdam, The Netherlands (May 29, 2015) – TW Steel is further celebrating its 10th anniversary celebrations with the launch of its next generation Grandeur Tech collection. The new five-piece series replaces the previous models, which debuted back in 2010 and proved to be amongst the best-sellers worldwide for the brand 'Big in Oversized Watches'.
TW Steel Set for JCK Las Vegas 2015
Amsterdam, The Netherlands (May 21, 2015) – TW Steel, the global lifestyle brand renowned for being ‘Big in Oversized Watches’, is eagerly looking ahead to its first ever appearance at JCK Las Vegas