DIAMOND ATELIER AND TW STEEL CRAFT THE NEXT SON OF TIME
Bold Collaboration Produces The ‘Æon’: a Custom Motorcycle and Matching Special Edition Timepiece
Amsterdam, The Netherlands (May 26th, 2017) - Dutch watch brand TW Steel and German custom motorcycle brand Diamond Atelier have teamed up to create a new chapter of the ground breaking Son of Time saga: a unique custom motorcycle and matching timepiece called 'Æon'. Both creations are unveiled at the prestigious BikeShed London 2017 event.
MICHAEL VAN DER MARK SIGNS WITH TW STEEL
Dutch racing ace rides with the bold watch brand as "Friend of the Brand"
Amsterdam, The Netherlands (April 29, 2017) - TW Steel is delighted to announce that Pata Yamaha Official WorldSBK Team rider Michael van der Mark has become a Friend of the Brand for the brand famed for being 'Big in Oversized Watches'.
THE SON OF TIME BREAKS INTO 2017 WITH NEW STATEMENTS
New custom bikes and matching timepieces added to the collection
Amsterdam, The Netherlands (March 30th, 2017) - The Son of Time roars into 2017 with a new set of custom bikes and matching timepieces. Teaming up with some of the most respected craftsmen in their trade, the Son of Time continues to bring together the worlds of horology and motorcycles. Going bigger and bolder in every respect, TW Steel flexes its design muscles and ramps it up alongside the most innovative designs in custom café racers. The Son of Time was an instant classic; now it’s time to make more noise.
TW Steel unveils new Volante collection
The Volante Collection is Set to Get You from A to Bold
Amsterdam, The Netherlands (February 7, 2017) - TW Steel revs up for 2017 with a timepiece collection from the heart of motoring, The Volante Collection. Made by those who love to drive and designed for anyone who sees a car as more than getting from A to B. The Volante Collection takes your passion for cars and racing and blends it with TW Steel's bold style to produce a stunning statement.
TW Steel gears up as Official Timing Partner of Race of Champions
The brand new Race Of Champions Special Edition highlights the racing pedigree of TW Steel’s new Volante collection
Amsterdam, The Netherlands (January 20, 2017) - TW Steel adds a new chapter to its rich motorsports heritage by teaming up with the Race Of Champions as the Official Timing Partner. To mark this occasion, the Dutch watch brand launches a Race Of Champions Special Edition based on its brand new Volante collection.
TW STEEL’S NEW DAKAR EDITIONS BREAK COVER
TW Steel and the Coronel brothers celebrate their 10th Dakar Rally together in style
Amsterdam, The Netherlands (December 19, 2016) - Sportive and stylish, rugged yet clean. The Dakar Limited and Special editions are two bold new additions to the TW Steel racing collection. Marking the tenth Dakar adventure as well as the tenth anniversary of TW Steel’s partnership with the Coronel brothers, this latest pair of designs display everything shared in the passion for the Dakar rally and the world of motorsports. Both designs draw heavily from the design of the Coronel Dakar buggy and represent racing with the team’s iconic black and orange paint scheme.
TW STEEL AND CORONEL BROTHERS: DAKAR 10th ANNIVERSARY
TW STEEL AND CORONEL BROTHERS JOIN FORCES AGAIN FOR TENTH DAKAR RALLY ADVENTURE
Amsterdam, The Netherlands (November 1, 2016) - Marking the 10th anniversary of the iconic partnership between TW Steel and the Coronel brothers, the two parties decided to tackle the Dakar together for the 10th time. Over the last decade, TW Steel has taken inspiration from their adventures in the world’s toughest race to create Dakar special edition timepieces packed with as much attitude as the rally itself.
TW STEEL ADDS A LAYER OF STYLE TO 2016 WITH NEW CEO ADESSO COLLECTION
New Timepieces For The Finer Side of Life
Amsterdam, The Netherlands (September 29, 2016) - TW Steel knows that being bold doesn't mean sacrificing the finer things in life. The 2016 CEO Adesso Collection celebrates the joy of life’s journey with a bold spring in the step.
Life is good. Those in the know appreciate that, stepping outside the rat race from time-to-time to enjoy the fruits of a bold and successful career. From great food to a truly special bottle of red wine, some men just get it. Outgoing, confident achievers get that life is not about the destination, but the journey, taking time to really drink in the good stuff and stay stylish with some sophisticated details.
BRITISH RACING ACE STRUAN MOORE SIGNS WITH TW STEEL
Moore will represent the bold watch brand as "Friend to the Brand"
Amsterdam, The Netherlands (July 8th, 2016) - Struan Moore, driver of the #59 McLaren 650S GT3 car in the Blancpain Endurance Championship has agreed a deal to represent bold watchmaker TW Steel and will be working with them as a "Friend to the Brand".
TW STEEL AND NUMBNUT MOTORCYCLES DELIVER THE SON OF TIME
Stunning Salt Flat Racer Breaks The Rules
Amsterdam, The Netherlands (April 15th, 2016) Amsterdam based custom bike builders Numbnut Motorcycles have collaborated with the new face of time, TW Steel on a special project, smashing together the worlds of horology and bike building to create The Son of Time. A one-off timepiece and a unique custom motorcycle, both testaments to the need to cut loose and be free.
TW STEEL RAISE THE BAR WITH STUNNING SON OF TIME CREATION
The Worlds of Horology and Custom Motorcycles Come Together
Amsterdam, The Netherlands (April 15th, 2016) - As the new face of timekeeping, Dutch watchmakers TW Steel are again pushing the boundaries of the horology world with their latest work. The pioneering timepiece designers have collaborated with Amsterdam based custom motorcycle builders Numbnut Motorcycles on a very special project. Working side by side, the two design leaders have created a stunning one-off timepiece and a unique custom motorcycle to tell a single story, The Son of Time.
BASELWORLD 2016 – ROAR WITH STYLE
Amsterdam, The Netherlands (March 25, 2016) – Bold, stylish and fresh. Our BASELWORLD presence proudly showcased our new collections and partnerships.
TW STEEL UNVEILS NEW MAVERICK COLLECTION
Brand New Maverick Collection Adds Attitude to The Sport Heritage World
Amsterdam, The Netherlands (March 16, 2016) - TW Steel shakes up father time in 2016, launching the adventurous Maverick Collection. Inspired by the ground-breaking Son of Time masterpiece, the Maverick Collection takes TW Steel’s bold attitude, blends in cool vintage styling and twists it all together to deliver a totally fresh take on time.
TW STEEL GREETS NEW MotoGP™ SEASON WITH YAMAHA FACTORY RACING GRANDEUR SPORT COLLECTION
Amsterdam, The Netherlands (March 16, 2016) – To immortalise Yamaha Factory Racing’s sensationally strong 2015 season and carry forward the champion spirit into 2016, TW Steel launches a new Yamaha Factory Racing collection at BASELWORLD 2016.
Last year TW Steel’s official racing partners, the Yamaha Factory Racing team, brought home the MotoGP™ Triple Crown as riders Jorge Lorenzo and Valentino Rossi dominated the field, taking first and second place in the overall standings after a total of eleven wins and 17 top-three finishes, of which ten were double podiums.
TW STEEL’S SON OF TIME TAKES SHAPE
Amsterdam, The Netherlands (March 15, 2016) – In December of 2015 fearless timepiece makers TW Steel came together with fellow Amsterdam based custom motorcycle builders Numbnut Motorcycles to bring a unique design project to life.